Dove Products

Dove has come a long long way. It has expanded from just bar soap to shampoo& conditioner, deodorant, body lotion and liquid soap.



Now, they have expanded their collection to Dove Pro Age for women over 40 years old. The products include hand and body lotion(improving surface cell turn over), face care (including sun protection), hair products (protect hair brittleness) and deodorant.

As for me personally, I pay close attention to skin care. I was never a big fan of designer brand name products when it comes to skin care because the more expensive the product is, the more chemical they put in it.

The first thing that drew me in to their products was their commercial "Campaign for Real Beauty." In the commercial they showed women of all colors, of all age, shape and sizes feeling comfortable in their skin. Instead of seeing skinny beautiful women parading in their undies, I see women who look like me on TV. What a good way to grab attention. Unilever is so smart!!! They know how to compete with P&G (as much as I love Pantene). For instance I notice that Dove's packaging are similar....white body, blue cap. Be it shampoo, soap, deodorant..etcetera. A simple method because the vision is important for consumer. In the middle of colorful skin products, if you notice blue and white..yepppp...that's dove products... go to the shampoo aisle..you see yellow, pink, green, zzzzzzzzzzzzzzzz...... and then blue white...that's DOVE!!!! Brain likes simplicity. You put a picture in as a lable with mumbo jumbo words, your brain just ignores it. Simplicity is the key.

But what good of a commercial, packaging if the quality itself doesn't support it?

The reason of why Dove's products are so successful is that they are consistent with maintaining good quality at a reasonable price. I love love their shampoo, deodorant and soap. They smell clean and make my skin feel smooth for the whole day. Oh, and did I mention reasonable price? With 5 bucks you can walk away with 710 ml of body soap which can last for a whole month. If you are not sure about their products, go to their website. You can get free samples to try at home.

BOTTOM LINE: Good price+ good quality=Dove

You do know, Unilever doesn't pay me for writing this right? It's aight... I did it for love :P